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NONI is the common fruit name for Morinda citrifolia also known as “ACH” in India. The NONI plant is a type of evergreen ranging in size from a small bush to a tree 20 or 30 feet high that grows in open coastal regions from sea level to elevations of 1300 feet. The noni fruit is approximately the size of a potato and it ranges in colour it ripens from green to yellow, to almost white when it is ripe and ready for juicing

The history of Noni Fruit has been part of the healing traditions of the Hawaiians and Polynesians. NONI is a fruit that has been around 3000 - 5000 years and is now receiving attention around the world as numerous scientific studies lend support to the benefits of adding noni to your diet due to its medicinal properties.

NONI ( MORINDA CITRIFOLIA) is rich Source of Vitamins A, C, E, B, B2, B6, B12, Calcium, Iron, Niacin, Folic acid, Pantothenic acid, Phosphorus, Magnesium, Zinc, Copper, and other minerals like Chromium, Manganese, Molybdenum, Potassium, Carbohydrates and 150 + isolated Nutraceuticals. It contains health-enhancing attributes that are anti-allergic, antibacterial, antiviral, anti-inflammatory, anti-depressant, antioxidant, adaptogen, analgesic, anti-congestive, hypotensive and has cancer-inhibiting compounds. It enhances cellular activity, the starting point of all nutritional metabolism.



Some of the key beneficial phytonutrients that you will find in this powerful superfood.



Slows damage caused by the oxidative process by effectively helping to neutralize



stimulates T cell activity



analgesic and binds with serotonin, keeping levels elevated, anti-depressive, anti-hypertensive



fight enzymes that break down collagen in the body, which may slow down the aging



help with cell rejuvenation increasing nutrient-ion exchange


Phytonutrients and Selenium

antioxidant protection against free radicals


Soluble fiber

helps clean blood, decreases cholesterol, binds to fat, balances blood sugar levels


Insoluble fiber

important for colon health

From The Noni Phenomenon


  • (ethylthomethyl) benzene
  • 1-butanol
  • 1-hexanol
  • 1-methoxy-2-formyl-3-hydroxyanthraquinone
  • 2,5-undecadien-1-ol 
  • 2-heptanone
  • 2-methyl-2-butenyl decanoate
  • 2-methyl-3,5,6-trihydroxyanthraquinone-6-ß-primeveroside
  • 2-methyl-3,5,6-tryhydroxyanthraquinones
  • 2-methylbutanoaic acid
  • 2-methylpropanoic acid
  • 24-methylcycloartanol
  • 24-methylenecholesterol
  • 24-methylenecycloartanyl lineolate
  • 3-hydroxymorindone
  • 3-hydroxymorindone-6-?-primeveroside
  • 3-methyl-2-buten-1-ol
  • 3-methyl-3-buten-1-ol
  • 3-methylthiopropanoic acid 
  • 5,6-dihydroxylucidin
  • 5,6-dihydroxylucidin-3-ß-primeveroside
  • 5,7-acacetin7-O-ß-D-(+)-glucopyranoside
  • 5,7-dimethylapigenin-4’-O-ß-D_D(+)=galactopyranoside
  • 6,8-dimethoxy-3-methyl anthraquinone-1,
  • -O-ß-rhamnosyl glucopyranoside
  • 6-dodeceno-y-lactone
  • 7-hydroxy-8-methoxy-2-methylanthraquinone
  • 8,11,14-ecosatrienoic acid 
  • acetic acid 
  • alizarin
  • alkaloids
  • anthragallol 1,2-dimethyl ether 
  • anthraquinones
  • anthragallol 2,3-dimethyl ether
  • morindone-6-ß-primeveroside
  • mucilaginous matter
  • myristic acid
  • 2-methyl-2-butenyl decanoate
  • n-valeric acid 
  • nonanoic acid
  • nordamnacanthal
  • octadecenoic acid
  • octanoic acid 
  • asperuloside
  • benzoic acid
  • benzyl alcohol
  • butanoic acid
  • calcium
  • campesteryl glycoside
  • campesteryl linoleyl glycoside
  • campesteryl palmitate 
  • campesteryl palmityl glycoside
  • campestrol
  • carbonate
  • carotene
  • cycloartenol
  • methyl 3-methylthio-propanoate
  • methyl decanoate
  • methyl elaidate
  • methyl hexanoate
  • methyl octanoate
  • methyl oleate 
  • methyl palmitate
  • morenone-1
  • morenone-2
  • morindadiol
  • morindanigrine
  • morindin
  • morindone
  • oleic acid
  • palmitic acid
  • paraffin
  • pectins
  • pentose
  • phenolic body
  • phosphate
  • physcion 
  • physcion-8-O [{L-arabinopyra-nosyl} (1-3) {ß-D- g-D-
  • galactopyranosyl (1-6) {ß-D-galactopyranoside}]
  • potassium
  • protein
  • resins
  • rhamnose
  • ricinoleic acid
  • rubiadin
  • rubiadin-1-methyl  ether
  • scopoletin
  • sitosterol
  • sitosteryl glycoside
  • sitosteryl linoleate
  • sitosteryl linoleyl glycoside
  • sitosteryl palmitate
  • sitosteryl palmityl glycoside
  • sodium
  • Sorandjidiol
  • ß-sitosterol
  • stearic acid 
  • sterols
  • stigmasterol
  • stigmasteryl glycoside
  • stigmasteryl linoleate
  • stigmasteryl linoleyl glycoside
  • stigmasteryl palmitate
  • stigmasteryl palmityl glycoside
  • terpenoids
  • trioxymethylanthraquinone
  • undecanoic acid
  • ursolic acid
  • vitamin C
  • vomifoliol
  • wax

Phytochemical and Ethnobotanical Databases


Ethnobotanical uses

Morinda citrifolia (RUBIACEAE)

Abdomen Burkill, 1966; Ague Burkill, 1966; Beriberi Burkill, 1966; Chest Burkill, 1966; Colic Burkill, 1966; Convulsion Burkill, 1966; Cough Burkill, 1966; DiabetesBurkill, 1966; Dysuria Burkill, 1966; Emmenagogue Burkill, 1966; Fever Burkill, 1966; Hepatosis Burkill, 1966; Laxative Burkill, 1966; Leukorrhea Burkill, 1966; NauseaBurkill, 1966; Sapraemia Burkill, 1966; Shampoo Burkill, 1966; Smallpox Burkill, 1966; Splenomegaly Burkill, 1966; Swelling Burkill, 1966

Morinda citrifolia (RUBIACEAE)

Morinda citrifolia (RUBIACEAE) Abscess Eb28: 24; Ache(Head) Liogier; Ache(Tooth) Eb25: 444, Eb28: 24; Ague Eb28: 24; Analgesic Liogier; Anodyne Altschul, Woi.6; Arthritis Altschul, Eb25: 444;Bite(Bug) Eb28: 24; Boil Altschul, Eb28: 24; Breast Eb28: 24; Cathartic Woi. 6; Collyrium Eb28: 24; Conjunctivitis Eb28: 24; Cough Eb28: 24; Diarrhea Eb25: 444; DiureticEb28: 24; Dysentery Woi.6; Elephantiasis Eb28: 24; Emmenagogue Eb25: 444; Eye Eb28: 24; Fever Eb28: 24, Woi.6; Filariasis Eb25: 444; Gingivitis Eb25: 444, Woi. 6;Gout Woi.6; Inflammation Eb28: 24; Jaundice Eb28: 24; Kidney Eb25: 444; Laxative Eb28: 24; Leucorrhea Woi.6; Medicine Eb25: 444; Myalgia Eb25: 444; Nausea Eb28: 24; Purgative Altschul; Rheumatism Altschul, Eb25: 444; Sapraemia Woi.6; Sedative Brutus; Sore Eb25: 444; Sty Eb28: 24; Swelling Eb25: 444; Tetanus Eb28: 24; Throat Woi.6; Tonic Eb25: 444; Tuberculosis Eb28: 24; Wound Eb25: 250, Eb28: 24, Liogier * = Chemical(s) found in plant shown to be effective for the ailment medicated ** = Plant itself shown to be effective for the ailment medicated


"NONI has the most powerful anti-oxidant properties. It protects our vital organs from deadly attack of three radicals"

DR A.P.J. Abdul kalam



"As a researcher in Hawai, Dr Ralph Heinicke became aware of the marvellous benefits of the NONI fruit and set out to find the pharmacologically active ingredient of the NONI."

Dr. Ralph Heinicke